Privacy Policy 

Your privacy is important to Safe Decision Co.(hereafter referred as “Safe Decision” or “we” or “our” or “us”). In this notice “You” or “Your” refers to data subject (customers, vendors, partners, website visitors…etc.) whose Personal Data is processed by us.

This privacy notice explains the Personal Data we handle, how we process it, and for what purposes. It is formulated in accordance with the Personal Data Protection Law and regulations in the Kingdom of Saudi Arabia to help you understand the nature of Personal Data we collect from you and how this Personal Data will be treated by us. For the purposes of this privacy policy, “Personal Data” means “Any data, regardless of its source or form, that may lead to identifying an individual specifically, or that may directly or indirectly make it possible to identify an individual, including name, personal identification number, addresses, contact numbers, license numbers, records, personal assets, bank and credit card numbers, photos and videos of an individual, and any other data of personal nature.”

This privacy policy applies to all our sectors and business units. All our staff, contractors, and vendors working either on a permanent or temporary basis are obliged to follow the outlined standards.

To provide you the highest standard of service and products, we collect and use your Personal Data on the basis of the following points:

• Approval:Personal Data processing after obtaining your Approval (e.g., for sales and marketing purposes).
• Contract:Personal Data processing to fulfil our contractual obligations for the performance of a service agreement to which you are a party.
• Legal Obligation: Personal Data processing is required to comply with regulatory requirements including but not limited to national security and legal requirments or to satisfy judicial requirements or to respond to a lawsuit.
• Legitimate Interests: Personal Data processing is necessary for the purpose of our legitimate interests. Legitimate interest means the interest of Safe Decision in conducting and managing business and to enable us to give you the best services and most secure experience.

The purposes of the Personal Data collection shall include the following:

• For enabling us to develop, enhance, market and/or deliver products and services to you.
• For enabling and supporting our operation and systems to ensure continuity and quality to our services and providing accurate billing and enabling us to process payments for products and services.
• For understanding your needs as customers and your eligibility for products and services and recommend products and services that would be relevant to you.
• For communicating new products and services launched.
• For resolving any queries or complaints you may have and allows us to provide you a personalized customer experience across all our channels.

We collect Personal Data from you, through our interactions with you and through our products. You provide some of this Personal Data directly, and we get some of it by collecting data about your interactions, use, and experiences with our services.

The main types of Personal Data we collect from you and your use includes:

• Personal Data required when registering with our services (such as name, e-mail address, address, phone number, date of birth, nationality, gender).
• Personal Data required for you to use of our services, websites, or Products (such as cookies and usage data).
• Personal Data exchanged during communications with you (such as customer support requests and feedback).
• Personal Data captured through video surveillance such as your identity and image data. We may perform video surveillance to ensure the safety and security of our employees, visitors, and business partners present in our offices and premises.
• Such Personal Data is only processed for the purpose for which the Personal Data is collected. However, we may collect your Personal Data indirectly or process Personal Data for a purpose other than that

for which the Personal Data is collected in the following cases:

• If you consent in accordance with the provision of the Personal Data Protection Law.
• If the Personal Data is publicly available, or collected from a publicly available source, without prejudice to the provisions of the Personal Data Protection Law.
• If compliance with the above restriction may cause harm to you or affect your vital interests, as set out in the applicable regulations.
• If the collection or processing of Personal Data is necessary to protect public safety, or public interest, or to protect your life or health.
• f the Personal Data will not be recorded or stored in a form that makes it possible to identify you directly or indirectly.
• If the collection or processing of the Personal Data is necessary to achieve our lawful interests or of any other party, without prejudice to your rights or interests and provided that the Personal Data is not sensitive Personal Data, in accordance with the rules and provisions set out in the regulations.

We may collect your Personal Data through the following ways:

• Product and Services: When you register, use or sign a contract to become our customer or behaf of orgnization or use one of our products or services.
• Direct Interactions: When you complete a form and send it to us via our website, Product, by email, post or via a phone call to our phone number.(This includes any Personal Data you provide to us when making an enquiry or taking part in a promotion or marketing activity.)
• Conferences/Events: When you register and submit your Personal Data during Safe Decision’s participation in some events/conferences to know more about Safe Decision’s update, products & services, or insights.
• Browsing: Data about how you are using our website, including the date and time of your visit, the type of Internet Browser you use and how you were referred to our web site.
• Web Surveys: Our online web surveys enable us to gather specific data regarding issues such as your feedback on the look and feel of our website, products, services. Additionally, we may also request information on several elements of our customer service. Your feedback is appreciated and enables us to enhance the quality of customer service we provide.
• Recruitment: When you share your Personal Data such as resume for recruitment purposes.
• Business Purpose: Personal Data provided by you through face-to-face meetings, email messages, telephone conversations, our websites or provided by third parties. If you contact us, we may keep a record of that contact. We collect this Personal Data when it is necessary for business purposes or to meet the purposes for which you have submitted the information.

Your personal information is stored either in hard copies in our office or stored electronically in our servers. Your Personal Data is only stored for as long as it is necessary, according to defined retention periods for the purposes for which it was collected, and for satisfying any legal, regulatory, accounting or reporting requirements and is properly destroyed as per our data storage and retention policy and the applicable laws and regulations, when the purpose of collecting it is fulfilled. This length of time may vary depending on individual circumstances; in the case the Personal Data is kept after the purpose of collection ceases to exist, all personally identifiable information will be destroyed.

We regularly review our data retention period to ensure we are not keeping your Personal Data for longer than necessary. Note that your Personal Data maybe retained after the purpose of the collection ceases to exist, only if retaining it is under legal basis, or if it is related to a case under consideration before a judicial authority and shall be destroyed post a specified period.

Further, we may retain Personal Data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable us to exercise our legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your Personal Data in anonymized form for analytical and research purposes.

The copyright, information, and available materials on the website are considered assets owned by Safe Decision. It is strictly prohibited to copy, publish, or use these assets in a manner contrary to the purpose it was published for or for personal purposes and interests without our explicit written consent. In all cases, of regular use, Safe Decision should be cited as a reference for such information.

We take the protection of your Personal Data very seriously and will employ appropriate organizational and technical data protection and security measures and procedures – including internal audit, training of staff and contractors on privacy and reporting to our Data Management Office and regulatory authorities – to safeguard your Personal Data from any unauthorized disclosure or processing.

We always maintain the privacy and confidentiality of all Personal Data collected. Such Personal Data may only be disclosed or shared when approved and required by law, or when we believe that such action is necessary or desirable to provide products and services, or technical support and according to Why We Collect and Use Your Personal Data section.

We will not use any of your Personal Data for commercial purposes or share with any third party outside Safe Decision Co. or partner companies without your permission unless it is collected without identifiers on an aggregated basis for analytical purposes, studies, reports with adherence to Personal Data protection laws and regulations in the Kingdom of Saudi Arabia. You will be notified of other sources used in case additional Personal Data is indirectly collected from other entities.

In conclusion, we will not disclose your Personal Data without your consent except under the following circumstances where the entity requesting disclosure is a public entity and in which case the Personal Data will be shared in strict accordance with the controls and procedures set out in the Personal Data Protection Law of the Kingdom of Saudi Arabia:

for security purposes

to implement another law

to meet judicial requirements

to protect public health or safety

to protect the life or health of a particular individual(s)

As a data subject, you have the right to be informed about the purpose and type of Personal Data that we have about you, to access this Personal Data, to request its correction, destruction, to get a copy, and to withdraw your consent on processing your Personal Data. As part of our data privacy compliance, we shall make the rights below available to you depending on your relationship with us.

• Right to be informed: The right to know how we process your Personal Data and the legal basis and purpose of collection.
• Right to access: The right to access your Personal Data held by us.
• Right to request access to Personal Data: The right to request obtaining your Personal Data held by us in a readable and clear format.
• Right to request correction of Personal Data: The right to request correcting, completing, or updating your Personal Data held by us.
• Right to request destruction of Personal Data: The right to request destruction of your Personal Data held by us when such Personal Data is no longer needed for the purpose of collection.
• Right to withdraw consent: The right to withdraw your consent obtained for Processing your Personal Data.

We try to respond to all legitimate Data Subject Rights requests within 30 days as per the law. Occasionally, it may take us an additional 30 days to respond if your request is particularly complex or you have made several requests. In that case, we shall notify you and keep you updated.

For any request related to your personal data you can contact Safe Decision Data Management Office by the following email: DMO[@]safedecision.com.sa

We may refuse to act on request when it is repetitive, manifestly unfounded, or requires disproportionate efforts, in which case you will be notified of such reason.

There is no sharing or exchanging of personal data collected through the company's Website with other parties.

Links to other websites have been provided on the Safe Decision’s Website, taking into account the user's needs, and Safe Decision Co. is not responsible for any contents on those websites, nor for any person's use of them or their proper functioning, or for any problems that may arise from using such websites, and it shall be the user's responsibility for all of his/her actions while using any of the websites that he/she visits through those links on Safe Decision’s Website.

The personal data subject has the right to request access/ correction/destruction of his/her data by communicating via the following mail: Data Management Office in Safe Decision.

Email:DMO[@]safedecision.com.sa

• In the event that there are complaints or inquiries related to the privacy policy or dealing with personal data, contact the Website management via the following e-mail . (Info[@]safedecision.com.sa).
• In the event that a response is not received within ten working days, the complaint or inquiry will be submitted to the data management in Safe Decision Co. (DMO[@]safedecision.com.sa).

• The Privacy Policy was last updated on 09/09/2024.
• We may modify this privacy policy occasionally to reflect our current privacy practices. When we make changes to this notice, we will revise the date in above point. Any changes to the processing of Personal Data as described in this privacy notice affecting you will be communicated to you through an appropriate channel, depending on how we normally communicate with you.